I have worked closely over 2 years now as an Account Executive working outbound sales primarily into B2B accounts such has been my experience so far! Working within this role it's important that you are able keep up-to date when talking about relevant industry trends or news articles relating directly back onto your client relationships - therefore being aware who else may be doing similar products/services / solutions can help improve upon current clients experiences by showing how well they do compared against others! Also ensuring there continues communication throughout each stage (from initial contact right through post deal) which helps ensure long term relationship success between both parties involved.