I would recommend this kit to a beginner like me trying to figure out how to operate an action camera. The products in this set are good enough for most activities I would use them for. For the most part I don't see a difference between branded counterparts, but I suspect branded products are slightly more reliable, but I don't have much comparison context. For the cost of 1 branded item, you get a whole set including a case and the opportunity to decide for yourself which accessories you really need or use most often. For me it was of value as I don't know what I could use the most at the moment and it allows me to to experiment with a reasonable price. I have exchanged several emails with the Luxebell seller and found them very helpful and responsive. This is also tremendous value, especially for the cost of this kit. $30, a variety of mounts to choose from, and fantastic customer service is 5 stars in my book.