Excellent bright colour. The paper roll is very large (I had to check the actual dimensions before ordering) so I had to crop it a bit to fit my background. Cutting wasn't that easy as the size of the roll means the paper doesn't crease/crease and the paper curls aggressively as it unrolls. So be sure to check the dimensions and if you don't have to cut it, it's a lot easier. Luckily there is a lot of paper in the roll, so I have more than enough to change it several times.