I like that it has all of my social media platforms integrated into one platform so i dont have to log out each time! It's also very easy for me as an individual user who is not technically savvy at using computers or software programs - there are several tutorials available online which walk you through how everything works (including uploading your own photos). There really isn't anything bad about this program but if they did change something then maybe make sure its worth switching over before making too many changes since some people don’t want their accounts changed once set up- otherwise great product!! We use videolicious primarily because we can post our content directly onto Facebook & Instagram without having 2 separate apps open simultaneously with different tabs/accounts etc..