The most useful thing about this software is that it shows you all the keywords, top 3 or 5 phrases with high competition, best CPC/CPM along with other data related to Ad copy creation for campaigns running in various countries like US, UK & Australia. It also has a detailed report about the campaign performance as well.I have been using it since 5 years now and I am very satisfied. The interface of it can be complex (as compared to some simple ones) but once one gets used to using it they will not want anything else because everything is so clear. If your budget allows then use this tool. You can get all possible insights from this tool which helps to improve ad copy quality without wasting time and money. So far i haven't come across any drawbacks while working though this tool. Some features are available only if paying more than $60 per month. This costs $60/month to access all features, however there's no way to avoid it by purchasing less than monthly subscriptions. We manage our local advertisements through this platform and we make sure that maximum traffic is directed for website promotion.It's quite helpful The tool is really great to manage my advertising campaigns. You can see your performance in real time. I really like the reports and the interface. I also like the integration with Google Analytics. I have not found anything that I dislike. I would recommend it to those who want to manage their campaigns in real time. PPC BidMax allows me to manage my advertising campaigns in real time and get real-time reports. From there, it is easy to see if I can improve my campaigns.