I like that it was easy to understand how lead tracking works, as well as their user interface is very friendly for both new users or advanced marketers who have previous experience working online marketing campaigns such us Google Analytics integration etc.. The only thing i dislike about this software its subscription price which can be costly if you are just starting out business without an budget already allocated! And also there's no way of knowing your ROI after using any tool so far unless you try other tools later down the road once they're released publicly by them at least then we'll know what worked best vs not worth our time/money spent. Easy access data analysis from anywhere via mobile app available too.