The ability to have all of our marketing campaigns in one place, which makes it easier to manage each campaign separately as well as being able to track them together.
There are some features I dislike about this software such as not having access to certain reports when you need them or needing to pay extra for other ones but overall its been great so far! We use insightech to run all of our website traffic analysis and reporting. Its really helped us with tracking our different campaigns and giving us more control over how we can improve things.