The ease in which you can manage inventory by scanning item barcodes from any mobile device! It would be nice if it had more features but overall its great product that has helped us cut down our time spent managing stock levels as well reducing shrinkage loss at retail locations through better control over out-of stocks items!! The software has everything you need in order to run your business efficiently! This program allows me as well as my employees the ability to do so much more behind-the scenes than I have been able to alone before this system was implemented within our organization!! It cuts out paperwork by allowing all parties involved access at any time via computer or phone.