I like that we can make our own content as well have someone else do it! We are able to see before hand what will happen with certain campaigns so there is no guess work in making decisions or editing after-the fact! Sometimes you get caught up trying too hard but not knowing how much effort to put into something when everything comes together at once time!! The main thing about this platform has been being more efficient since all of my projects come from one place instead of having multiple separate platforms (like social media).