The ability to create ad units that are flexible enough without getting bogged down by all of those options is really nice! It's easy from creating an account through uploading images right up until running reports or seeing what your performance was like during different time periods - it makes everything very simple & intuitively organized so you don't have any questions about how something works once they're set out there (and if needed can be easily changed). I wish we could do more than just one page view per day but otherwise this tool has been great at helping us track our results/stats quickly as well as giving me insights into my ads' effectiveness over certain timespans compared against each others'.