I like that it is easy to understand, even for someone who has no experience in marketing automation. It's also very intuitive and user friendly. There are a lot of features and you can customize them as much as you want. The only downside I have is that sometimes it takes a while to load. But not really a big deal. If you're looking for an easy-to-use platform with lots of customization options, this is the tool for you. We were able to automate our lead generation process easily and quickly. We also started getting more responses from potential clients.