It's legal. If in doubt, you can take a look at the LinusTechTip or PC Perspective review. From what I can see the chip in the cable does 3 things: 1. Antialiasing (which actually looks better than software SMAA)2. Increased contrast and color saturation (in-game colors look better on my cheap TN panel)3. Applies a sharpness filter (I can say that text on webpages definitely looks sharper, like I sharpened my monitor). All of these things breathe new life into 1080p games. I disagree with people who say $100 is a steal for an HDMI cable. You don't buy an HDMI cable. You buy "hardware anti-aliasing" and an image enhancer. It's not the same as a $5,000 diamond-studded HDMI cable. Real scientific, technical and software algorithms work here. It took a lot of research and development. I understand this is crazy.
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