I like that it gives me access across all types, including media planning/advertising agencies as well digital platforms such has Google AdWords or Facebook Ads etc., which is great for my clients who are looking at campaigns from both sides! Sometimes you can't find information about certain companies - but this isn’t always an issue when using other data sources (e.g LinkedIn). We use Alfinsight's search function quite often so we don;'d be without if they were taken away by another provider!! It does take some time getting used too because there could potentially be thousands upon thousand records within one category e. g "Media Planning" &"Advertising Agencies". However once your familiar with how different functions work together then its really easy peasy.