It was their ability to take my ideas and implement them in such a way as to bring them into fruition. Nothing - they were very efficient, professional and friendly throughout all stages of working together. They were also extremely good at listening to what I had to say and then translating it into something tangible for me. Not much! Their creativity is second-to-none which I liked about them from the beginning. The best thing about Reid is their team of professionals who are really good at what they do! Our business needed some rebranding so Reid did just that for us at an affordable price point. I can't think of anything to dislike about this company. They were always willing to listen to my thoughts/ ideas and help me make them better in any way possible. We're working with them again now after another successful project together, and plan to continue doing business together in the future as well.