The interface for creating campaigns are very intuitive as well as easy to use, thanks in part no having any prior coding knowledge or experience. I have had some issues with campaign not getting properly created (or at all) but this usually comes down to my error rather than Rewardstyle's fault. So far we've enjoyed working through our first few campaigns using the platform! We started out trying to target people who fit into certain demographic profiles - primarily women ages 18+ between 25k ~50K range of income/education levels. This has resulted so far in a nice mix of users from across these categories which has been great because it shows us what sort of engagement there is among multiple different groups.