Either fake product or fake reviews. I am a licensed professional with 30 years of experience. Coloring and color correction are my specialty. Not only did it not tint my level 10 bleached hair to platinum or leave it with a purple tint, it did absolutely NOTHING after 1 minute. 3 minutes or even after 30 minutes for three consecutive days. So I tried it on clean, dry hair for 10 minutes. Nothing. Without change. Still light yellow. And I'm a natural level 9. Don't waste money! Try Fanola. Very good if your ends aren't toasted. Otherwise they take too much purple, which quickly disappears again. It's not as dry as Shimmer Lights. The only thing I liked was the aroma of grapes. Save money!
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