The best part about this program (at least for me) was that it allowed us to see how much our traffic sources were bringing in every month without having to do any math! It also helped us understand what we needed to do to improve conversions. I wish there had been more options available within the dashboard so that we could have seen better results than just average conversion rates. We used MMo primarily as a means to test different ad formats and placements before implementing them into our main campaigns. This way we found out which ones generated revenue while others didn't work at all. Sometimes we would find something that worked really well but wasn't generating enough money to justify running it through our main campaigns. Overall though, it has given us valuable insight into where we need improvement. A lot of times when you're testing ads or new forms of content creation, it's hard to tell if they are actually working because your metrics don't show you the actual.