It's very easy to use, it has all you need for reviews as well as other activities like polls etc. The only thing that I dislike is how difficult it can be sometimes to get customer support when needed! Make sure you have enough people using this tool so that they are always available 24/7 if something goes wrong with their service or product. We've been able to create more engagement in our social media channels by asking users after every post what do you think of us? This helps keep them engaged because we're not just posting anything without thinking about whether there will be any feedback from actual clients who may benefit from such posts.