The ability to quickly get my content in front of the right audience. It's great that I can see where people are coming from and what they like so I can tailor my posts accordingly. Sometimes it's difficult to figure out exactly who will be interested in my content - it would be nice to know more about their target audience. Also, sometimes you have to wait until after you've posted your article for it to appear on the site. If you want a quick way to distribute your articles to different places then this is the platform for you! I'm using it to share my blog posts with other sites as well. I also use it to post some of our company news articles. I like that it's easy to use as well has being able of managing all my social media accounts from one place which is very helpful when you are busy with work or school! The only thing about this program i dislike so far was how slow sometimes can be at loading pictures but other than those things everything seems great!! Nothing yet since using way wire because we just started working together recently (we have been trying out different programs).