I like that it's easy to use! It allows me to see what my competitors are doing as well at myself when creating campaigns or advertisements using Google Ads (or any other ad network). The only thing i dislike about this product was their pricing model - they charge you per month instead if charging yearly which seems odd considering most products do so nowadays? Overall an excellent tool especially during times where advertising budgets can be limited due to COVID19 pandemic we have been facing right now!!