Having many families in the cosmetics industry, I usually know what actually is a premium hair tool and what is just marketing. This is a pretty good hair straightener. The design is typical, but the quality can be felt in the hand. it is strong and there is nothing fragile in it. It costs about $100 but works better than $50 irons and on par with high-end $180 irons. Heat up is fast like many others but more importantly it's stable. Heat distribution across the plates is even, so you won't burn your hair trying to work on other parts that touch the colder parts of the plate. I think the design of the plates and how well they heat evenly is what makes this iron top notch. The plates are "floating" so the edges are curved so you can easily move your hair through them and do easy flips and curls. The temperature range is 170-450. This iron has a one-year warranty.
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