The price tag was already loaded and it was great! I feel like I had a bit of a learning curve because the instructions provided weren't very clear. It took us a good 20 minutes to put in a new roll when we had to replace it and to be honest I'm not sure I could do it on my own after I did it this time! At least we have quite a lot of roles because you'll be using more than you need and switch them up to make sure you're doing everything right. It works as it should, not high quality, but in general it works as it should for a small business that only uses it occasionally for a small number of items.