They are able to provide us with our customers most valuable insights into their buying patterns, what they buy when & where from within your website or app etc so we can improve customer experience for them! Nothing at this time as I've only been working here since May - but have no complaints thus far either!! Would love more staff support during week nights/weekends too if possible (as you do get some of that once per quarter).
The team is very friendly though always willing give advice even outside business hours should any issues arise after office hrs / weekends come around :) We use it primarily internally across multiple teams however also offer data visualisations via an API service out through external partners such as Google Analytics 360.