The ability to create custom fields for each product in one place.It's easy to use and has many features that make it very user friendly.The reporting system is not as robust as other platforms we've used. We have been able to track our customers' purchase history and sales data. It has also allowed us to keep better records of inventory. I don't like how you can't set up multiple price points for different products. If you are looking for something simple and easy to use, this is a good option. It allows us to quickly pull up information about customers who have purchased certain items.