The team at gen 3 have been instrumental throughout my career since I've joined their ranks over 5yrs ago through promotions they setup for me as well as continued coaching via phone/email that has helped shape how our campaigns look each month! They are always looking out from behind you ensuring your success when it comes time to move up or down within an account and providing guidance along with resources if needed so there's never any guess work involved. Not much more than what was expected but nothing major either. Keep pushing!! This will be one job title i am sure not many can say this about themselves however; The ability to see what each campaign is producing for me and my clients. This allows us to make changes as needed. I like that you can have multiple campaigns running at once and it's easy to switch between them. There are some limitations when it comes to tracking. You may not be able to track certain things that aren't within the standard set up. We were looking to improve our PPC results without having to hire an additional agency. This software has allowed us to do just that.