I like how easily you can set up different rules to create alerts, reminders or notifications that are sent out via email as well text messaging in order of importance etc., which is great since it's really easy when something happens at work (or even if someone calls) but then forgetting about what happened until later makes me feel bad because i'm missing important things going around my place! Also having all information stored within one app would be nice so everything could fit into 1 spot instead being scattered across multiple apps/websites -.-.