I like that it allows me to see my website traffic, but also what people are searching for when they come across your site in Google searches! It can be tricky at times with how much information you get back from different search engines so sometimes this tool doesn't provide as accurate results about where we're getting our clients coming through SEO vs organic methods of advertising/marketing online - which makes sense since its not always 100% clear if someone saw an ad or came directly by typing their own keywords into google etc.. But overall i think having all those stats available helps us track progress over time very easily too;-).