The customer support team is amazing! I've been working with them for almost 2 years now and they have never failed to go above and beyond. They are always very helpful and kind. This helps build trust with customers who can't afford to make mistakes. When it comes to lead scoring, this tool allows you to see what your audience wants before writing an email or using any other communication tools. It's also a great way of creating content that people want to read without resorting to spammy salesy subject lines. You need to create templates for each topic in order to get the best out of their platform. There aren’t many free trials so we didn't know exactly how useful the product was until after signing up. Also, there were times when I would receive emails from Arcalea even though my account had not logged into their system within 30 days (we use TeamViewer). Sometimes users will click through links.