You can connect with your customers directly from any business page or app, such as Facebook Page/App! It is very easy to use (it takes 5 minutes). As of now I have not seen anything that makes me dislike it too much but if there are some problems you need be notified right away so they will come up quickly for future updates and improvements. Have an active profile which allows people who follow you know what services do well before reaching out about them; also helps build trust in new clients when talking through social media platforms like Twitter etc., especially during Covid-19 crisis where we had many issues to solve due to lack of communication between different businesses at times.