I like that it's easy, cheap (compared with other services) & very effective way of reaching your target audience at opportune times - when they are most responsive! There is no direct integration between Pushified app + our website so we have had issues in terms of tracking user journeys through both channels which has been tricky for us as an agency managing campaigns across multiple clients/accounts etc.. We're looking into ways this can be addressed but will need some time before fully operationalising solution within client accounts.- Real Time B2B Marketing SolutionPricing structure could perhaps look more competitive compared wth others out there? The ability to reach people during their working day / evening hours means you never know who might respond or engage positively towards what ever message being pushed via these platforms!