I'm a lover of tanners. I've tried every brand because I love summer shine all year round. I recently switched all my beauty products to non-toxic paraben free and it has worked wonders for my skin but it was so hard to find a good self tanner until this one came along! Beauty by Earth ensures a very natural tan. Color and pleasant smell - not the same orange peel and terrible smell. My husband has always commented on how he hates my self tanner and hasn't said a word since I got this! I've been using this product since the summer and it's easily helped me maintain that glowy look - nobody noticed the difference! The consistency of this product is perfect for me. It stays white (so no stains on sheets and towels!), but it's not the typical consistency of a self-tanning lotion. It's a little thicker so you can really see where the product is going and because of the thickness you have to massage it in really well which for me the extra massage and rubbing in makes my tan more even. Also, the thicker consistency is more moisturizing, which is great for my dry skin. The smell is very light and pleasant. Reminds me a bit of cocoa butter. Not too perfumed so I can easily wear my everyday scent without it overpowering it. I've tried everything: St Tropez, Clarins, Tan Towel, Xen Tan, Loreal etc. This product gives me the most natural color yet. . I like that I have more control over it. The first application gives a perfect light glow, but the next day you can simply reapply for a darker shade and continue to build day by day. If I have an event or something I apply this every day for a week and look like I just got back from Ibiza! Finally, I never write reviews but received a very nice email from the family who make this product kindly requesting a review. They just seemed authentic and I love supporting local businesses. Also I really like that they have changed the packaging and now come in a tube - you get the maximum product - much better than a pump. Thank you Beauty by Earth!
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