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Review on Roxot by Justin Herman

Revainrating 5 out of 5

Very good toolset, learning curve was quite steep

The fact that we can track our campaigns across platforms very easily is one of my favorite things! There are some features I dislike such as not being able for us business users in India (where most marketing teams operate from) but there's nothing too significant here either way so no complaints really :). It takes time getting used to everything new if you have never worked within an analytics platform before - especially when using something like Google Analytics which feels more familiar than this product does at first glance :) We use roxo primarily because its easy tracking between clients & reporting back into GA without having multiple accounts etc required by other products outThere're lotsa different ways around doing what your looking fo rbut ROXO makes them all easier.

img 1 attached to Roxot review by Justin Herman

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Pros
  • Easy to follow interface
  • Tracking ability
  • Data quality assurance options available via AI/NLP algorithms built with machine learning techniques, making it simple yet effective.
  • Multiple data sources supported alongwith integrations
Cons
  • Empty