1 Level
778 Review
57 Karma
Review on C3 Metrics by Doug Hinrichsen
Great resource when tracking multiple marketing campaign activities
The ability to track my website's performance across all channels of communication is invaluable for me as I'm constantly trying to improve my site's results. Also helps in monitoring how each channel performs over time. It would be great if they could add more data points such as search terms or keywords used by visitors. If you are looking for a tool which will allow you to measure and report upon your online campaigns then this should definitely be considered. We use it to monitor our advertising spend via AdWords.
Pros
- Easy interface
- Comprehensive reporting system with easy drill down capability.
- Good support from staff, both technical & product related issues have been resolved quickly when required.
- Free trial period available
- Flexible pricing model no minimum contract term requirement (this has helped us get started)
Cons
- Only works within Google Analytics at present
