The ability to have one place for all of our content, whether it be social posts or blog articles. It is easy to use and has a lot of capabilities. I wish they would work with us more closely. We just started using them but we were able to get most of what we needed up in about a week. They do have a bit of a learning curve, but you will learn how to use it very quickly. We are able to post and manage all of our content in one place. This makes it easier to keep track of everything we have going and make sure that there is consistency across all of our channels.