While it doesn't look as good as real neon in a glass tube, it does look pretty good from a distance. The outer layer of clear plastic adds a nice touch so it doesn't look like a "cheap" LED sign. At the current price, this is certainly not exactly cheap, but the additional equipment supplied sets it apart from cheaper similar signs. The plastic that the LED letters are mounted on is covered with a protective film which can be left on white or gently peeled off to leave the sign clear throughout. I chose to leave the foil on the back but as you can see in the photos in the product description it can be made clear. I'm in a video conference - the price seemed a bit higher than I expected for such a basic LED sign.
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