The taste was the most disturbing as it's purple lol. But no, I was pleasantly surprised that I kind of liked it. It has a subtle minty flavor and smell that is definitely not overpowering, which I appreciate. Please excuse my imperfect teeth :) I tried to show it in the same light and position but you can see a little difference in the last photo. . The container is made of plastic and looks good. The cap is easy to remove and the pump is easy to use. It's a little pricey, can't say if it's worth it yet as I've only used it once and REALLY noticed a slight difference, but I plan to update my review after using it consistently for a week . You only need 2 pumps, and while this container only holds 1 oz, it should last you a while. It might be a little strange seeing purple on your teeth but after brushing my teeth for 2 minutes it came off my toothbrush easily and washed off after a few seconds. no stains left. I rinsed my mouth once and the color was completely gone. No aftertaste. Very easy to use and soft enough for everyday use. I was surprised that there was no peroxide or fluoride, so I will continue to use my regular toothpaste in addition to this one. Love that it's free of toxic chemicals and the ingredients are clearly listed on the packaging plus it's not abused :) I'll be back soon to let you know how it's going! Update: I've been using it for a week, I noticed a little difference after using it the first time so I was hopeful but unfortunately it stopped there. They just didn't get whiter the first time. upset
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