I like how they are not just going for keywords but also making sure that your site looks good as well! They do an excellent job at both of these things when it comes to our projects with them so far- which has been quite extensive! There can be some learning curve in terms of understanding what works best online vs offline marketing methods, etc.
But overall great experience working with this team thus far!! The benefits we've seen from their work have included increased organic search rankings/traffic along with improved conversion rates. We were able to see results faster than expected due to more targeted campaigns being implemented rather than blanket approaches across all channels.