I like how we are able to create content that speaks directly with our target audience as well has their peers/colleagues from other companies or organizations within my organization's industry verticals. We can also do research studies which helps us understand what topics people want (and don't) know about so they will be interested enough to read through it and share out when done! The only thing i dislike at this time would probably just come down to personal preference but maybe something you'd need some training on if not familiarized yet? But overall great product! This tool allows me to easily make blog posts / articles etc without having too much difficulty writing up stuff myself because of all these templates available online already made specifically for blogging purposes - super helpful!!