I like how easy it was for me as an individual user, or even with multiple users in my organization (20+)to get up-and running quickly! There are many features within reachmail which can be used by our team of marketers at any given time - from lead nurturing through content creation/distribution via several different channels such as Facebook ads & LinkedIn Ads campaigns etc., all without having too much technical knowledge required.
The cost could definitely use some improvement but this isn't really something we're complaining about since there's sooooooo MUCH going on here already!! We've been able to leverage the platform into creating more targeted leads using various forms of advertising including Instagram stories ad targeting options.