The ease of use, the wide variety of integrations, and it's ease of deployment. I've been able to deploy a fully functional CRM in less than 15 minutes. I was also able to set up my first lead management system in just over an hour. This tool has helped me increase my productivity and efficiency. It can be used for everything from marketing to sales to customer service. I have nothing that I dislike at this time. I highly recommend this product! As a consultant, I am tasked with multiple projects and tasks throughout the week. With this software, it is easy to stay organized and keep track of all of my projects.