I like how easy it was for me as an end user/customer to set up my website URL's with Smarturls! It took less than 5 minutes after reading their quick start guide. The only thing about this service so far has been the price tag - which isn't cheap at all (about $20 per year). You can get away without paying if you don't use many different services through your domain or hosting provider. However, we have used other web-based tools such as Google Analytics and they are free alternatives. We've also had issues in past years where our site would go down intermittently during peak traffic times when using SEO software from another vendor. This issue did not occur once while using smartUrl links instead.