It doesn't matter what I like about it, but what a picky cat likes! And she loves doing it. I've tried another brand and she's so-so, but when I ask if she wants a "stick" she comes running. If it's another brand, she doubts if it's the best deal, but if it's Churu, she immediately starts licking. She will eat a whole chura but leave a slightly different mark. I wish this was available under Subscribe and Save so I don't have to keep reordering.
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