It's very easy for me as I'm used to working with Google Analytics, so it wasn't hard at all to set out my goals and then start measuring them in this tool. The data is presented well - no need to spend hours trying to find what you want! There are some features that could be improved such as being able to export reports into Excel or CSV formats which would make things easier if we had more staff who were not familiar enough with GA tools. We're looking to use ConDatito better understand how our customers interact with us online, and also help drive sales via advertising campaigns.
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