This is better than manic panic. Better. But they lack color choices. The paint goes a long way. I have shoulder length curly hair that is very porous, ranging from bleached to almost white. It took half a glass to fully saturate the head. There's still a lot to paint. I've never had to repaint so often! This stuff lasts. And when it does fade, it stays truer to its original color than most (e.g. Manic Panic Lagoon Blue fades to greenish after 3 washes). The photos I've included may be upside down, but you can see it stayed purple when washed off. There are hints of blue because I have some green left on the tips (manic panic) and Genie turned it into a nice shade of blue. You'll probably need a deeper conditioning, this color didn't soften my hair like most. I had to do a few extra lubes and let ins, but that's just extra self-care, so doesn't matter. Overall, I'm satisfied and will remain loyal to the brand for a while. The only criticism is the lack of color selection. Please expand!
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