It's one of those things that has been there since we started our business back in 2013 but I never really thought about it until now! The platform itself was great to get us up & running as soon as possible however some customization would be nice going forward (if they ever add new features). We are able fix any issues right away so no problems here from my end other than being excited how easy everything works together once you figure out where your data needs improvement or what can't work with certain platforms like Facebook/ Instagram Ads etc..