I love that it's easy for anyone who has basic computer skills (or even no knowledge) to use this software, as well as how simple it makes creating videos very quick! It also allows you to add your own music or sound effects too, so there are more options than just using pre-made ones like Youtube does. As of right now, my favorite feature would be "Themes". You can create different themes depending on what type of content you're making/publishing. The best thing about videello though? Customer service!! They respond VERY quickly when something goes wrong. If they don't have an answer after 24 hours then contact them again and ask if someone else could help out instead. We've been able to make some great looking promotional videos without having any prior experience editing things before.