If you are a content creator and want to add movement to your videos but don't have the budget for high end or even motorized sliders. It's the perfect addition to your video kit. It can easily connect both your DSLR and your smartphone (with a different mount adapter) and gives you the opportunity to add movement to your videos. It also has the ability to move wheels/axles, allowing you to place your subject in the center of a tabletop, for example, and then rotate the camera around the subject. In terms of price and build quality, Neewer has done it again with another great product!