The concept is awesome, I love that it's not an ad network but rather their own product for creating ads to run in its platform (although they do have other services too). Creating new campaigns/audience groups within my account can take some time sometimes as well because there are no shortcuts or easy ways of getting around this process unless we want to make our selfs work harder then necessary. My only concern would be if you're running your business locally where people know who you really are; i think having another brand out there could get confusing at times especially when they start doing things like cross promoting each others products etc so just try testing the waters first before deciding what works best! Great toolkit to help local businesses grow and reach potential customers. We've been able solve many problems by using GA which has helped us understand customer behaviour better than ever - plus help target certain segments of audience very accurately compared to previous methods such as print marketing brochures and even TV commercials.