This is the first cosmetic bag that I have bought for my 8 year old daughter. I have to admit I'm very impressed with how it's organized and how effectively every little branch is used. The case is adorable, it looks like a wallet, it's big and easy to use. My daughter has been playing with this as makeup for the last month and it's still in great condition so I have to say it's very durable. My daughter is very happy with her makeup and loves using it on her dolls or me. I give this product 5 stars because she is very happy with it and for me it was great value for money.