It's easy to navigate through reports; all data is accessible via dashboard or excel sheet as well. I had no issues while using it but if you have any then please ask them about that because it could be resolved easily by their team member. A great tool for Retailers who want to manage pricing strategy as per customer demands rather than going by market trends only. This helps us save much more money as compare to other traditional methods where we need to rely upon market trend analysis solely when deciding our prices. I like that it is easy to use and has a lot of options. It is also very customizable. I dislike that there are some things that are difficult to find on the platform. I would recommend 7learnings to anyone looking for a good price optimization tool. We have been able to increase our profit by about 10%.